Front Row Communications is the brainchild of Anne Marie Bass and Marni Blythe Borelli. Our companies’ vision is to help brand marketers and business owners solve business problems through the architecture of solutions-based integrated marketing. Marni and Anne Marie both believe that the world of marketing today has become a confusing and potentially daunting environment. 10 years ago there were five ways to market a business. The emergence of digital and social media marketing has created more than 500 ways a business can go about marketing. Talk about confusing! Albert Einstein once said, “If you can’t explain it simply, you don’t understand it well enough.” And that's part of our company mission. The rest of our company values include: Providing clarity Educating brand marketers and business owners Creating solutions based business problem solving Utilization of the best-in-class vendors to execute on quality work Superior return-on-investment based on actual metrics We look forward to working with your organization!
⢠Ideated & created an entirely new revenue stream and digital services department for the agency, prior to my joining the agency there was no digital or social media department. ⢠Lead strategic development of new digital products for the agency based upon market demand. ⢠Built a leveraged sales generation model to bring potential clients through the sales funnel which has resulted in annual potential revenue of approximately 750k (20 new clients in 1 year). ⢠Keynote speaker for multi-dimensional educational seminars for major destinations, clients, and professional groups.
Established in 1973, SMITH Advertising has grown into one of the most highly acclaimed, highly decorated private fullâservice marketing agencies in the Southeast United States. SMITH is an advertising and marketing agency whose core focus is delivering results to its clients by offering fully integrated services that include: Brand development Social media marketing Account planning Marketing research Dialog management Interactive services Creative Media planning/buying Public relations SMITH has fostered a 12.5âyear client relationship average over the years; the industry average is below three years. SMITH has offices in Raleigh and Fayetteville, North Carolina; Sarasota, Florida; and Hilton Head, South Carolina. SMITH's clients include regional, national, and global companies in travel and tourism, healthcare, consumer products, real estate, and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands, including Papa John's, Hershey, Ruth's Chris, Microsoft, Alliance One, Harley Davidson, Southeastern Regional Medical Center, Jeep, Miller, and leading travel destinations such as Hilton Head Island, Pinehurst, Augusta, Sarasota, Asheville, Blowing Rock, Charlotte Harbor & the Gulf Islands, FL, and North Carolina's Brunswick Islands. SMITH is the agency of record for North Carolina Tourism Industry Association. SMITH also currently serves as the official agency of record and corporate partner for the Southeast Tourism Societyâa nonprofit organization comprised of 1,200 members in all 12 states in the Southeastern U.S. We recently completed the Societyâs fiveâyear strategic plan, which was adopted unanimously by the Board of Directors, and widely acclaimed.
* Built & established one of the first profitable national sales distributorships with over 550 independent representatives resulting in approximately $75,000k in new product sales (recurring revenue model.) * Established systematic practices for marketing and recruitment of new sales distributors and customers. * Developed sales materials to be used on local, regional and national basis. * Top Giver helped to feed hundreds of children through the corporate Feed the Kids program.
⢠Developed and maintained high standards of strategic development and execution of work on accounts to ensure the best product was delivered to clients and value was added to their business ⢠Lead strategic development of current and new client business and relationships. Identified new opportunities and i for the company and clients and acted upon them resulting in new business. ⢠Ensured quality work, on brief, on time and on budget with internal revenue protected. ⢠Proactively identified and resolved potential issues before they arose. ⢠Lead team to develop strategic ideation and flawless execution of $1.2M budget across multiple markets and numerous events. ⢠Via events, achieved 314% shift in consumer purchase consideration of Nokia brand.
Client: Anheuser-Busch ⢠Integral part of build of national turnkey on-premise program with longevity of 3+ years executed in 38 markets with 17 seasonal markets and over 170 employees ⢠Oversaw execution of national program on North East seaboard with a staff of 90+ people in 12 DMAs ⢠Oversaw all hiring, termination, leading and managing of core team of 5 FT managers plus 85 PT Team Leads and Employee Ambassadors ⢠Tracked spending by local employees of $45,000 per week on premise ⢠Liaised with local clients and national clients to determine appropriate on-premise/in bar objectives when trade spending (brand specific), scheduling for staff ⢠Oversaw event reporting for each executed trade call per night ⢠Prepared in depth analytics per market quarterly ⢠Traveled to markets to audit teams, coach and guide employees ⢠Built and fostered relationships with appropriate client contacts and trained local clients on reporting tool
Freelance Director/Business Development ⢠Hired to work in business development capacity: writing new business pitches, budgeting programs, leading concepting and ideating sessions ⢠Won $1MM+ program with Cellular provider ⢠Due to limited in house staff asked to concurrently manage 3 programs all with budgets exceeding $100,000 while simultaneously still developing new business initiatives
Clients: Schering-Plough/Claritin (Edelman PR), Nokia, AT&T, Campbell Soup Company, AT&T, Georgia Pacific Quilted Northern Ultra Tour, SCI FI Channel, Adidas Client: Quilted Northern Ultra Race for the Cure ⢠Won Gold Reggie Award for the ideation and implementation of the multi-tiered, fully-integrated promotion engaging the target in ways that allowed women to experience the QNU/Komen Race for the Cure partnership Client: Campbellâs Select Soup Sanctuary Mall Tour ⢠Generated awareness and trial for Campbellâs Select Soup, a premium competitor to well-established Progresso in the ready-to-eat category. Created the Campbellâs Select "Soup Sanctuary" Mall Tour, which visited 24 high-end malls in 18 cities ⢠Conveyed the brandâs "indulgence" positioning via a distinctive, storefront-like fabrication that fit seamlessly in a mallâs landscape, and provided a place to relax and enjoy a sample of Campbellâs Select soup.
Clients: Citibank, AT&T ⢠Managed the development of merchandising materials for national Citibank branch financial centers ⢠Delivered on the clientâs marketing objectives via creation and implementation of city-specific promotion to create awareness of local Citibank financial centers
Clients: Citibank, Women and Company, Discovery Channel, HotJobs, FX Networks, Sprint PCS, Opentable.com, DirectTV, Amazon.com, Swatch, Saks Fifth Avenue ⢠Coordinated and executed guerilla and alternative marketing turnkey or partial marketing programs locally and nationally for high-profile clients and agencies ⢠Developed company capabilities presentation and presented proposals to new and existing clients to increase brand awareness, build product trial and drive retail sales. Supervised, managed, hired and trained staff in the field ⢠Developed customized training material and directed training sessions
BS
HS Diploma
Interests: Studying spirituality and the law of attraction, prosperity, abundance. Health & wellness = increased life enjoyment! Cooking delicious gourmet meals. Playing with my 7 yr old Maltese puppy Chloe. Dreaming, meditation, prayer, practicing joy in the now! Groups and Associations: Business Networking International Apex & Cary Leads Groups Women In Business International
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